SEO and Web Marketing: How Guest Blogging Can Help Your Web Marketing Efforts

This article submitted by Pierre Zarokian of Submit Express. Content and backlinks go hand in hand when you discuss Search Engine Optimization. You have to have great content on your website. However, if no one is reading that content, then it is a big waste of time because no one will be able to click on your links. You have to have other websites linking to your website. These links can be challenging to get, I know. One good way to get links to your website is to post blog posts on other blogs. We’ll explore the details behind this popular strategy in the rest of this article. Look for blogs that target your ideal client. In order for guest blogging to be effective, be sure to find blogs that target your ideal client. It makes no sense to guest post on a site for vegetarians if you are selling meat. Your guest post idea probably will not get accepted. The idea behind this article is to get the reader to click through to your website. If your website isn’t related to the blog, you won’t see that result. Find out the rules for guest blogging before you approach a blogger about guest blogging. Nothing irritates bloggers more than to have people approaching them about guest blogging without having read the guidelines first. Not reading the rules is a surefire way for a blogger to tell you to take a long walk off a short pier. Guest blogging is a great way to get backlinks to your website. It is also a great way to get in front of a different audience. Your best customer could come from the guest post you did. Please be careful and submit your best... read more

SEO and Web Marketing: How to Use Off Page Optimization To Bring Traffic To Your Website

Article submitted by Pierre Zarokian of Submit Express. It’s very important to have qualified traffic coming to your website. If no one visits your website, you won’t make any sales. Without visitors, no one will click on your ads. One important aspect of Search Engine Optimization is getting links to your website from other websites. Using “click here” is not going to help you with your off page optimization. Off page optimization basically deals with optimizing the links you get from other websites. We will discuss ways to improve the results you get from off page optimization. Be sure to get links from relevant sites. If your site is about pets, don’t waste time with a site dedicated to helping people with pet allergies. Relevancy is a key factor in how successful your off page SEO campaign is. Make sure your keyword is in the anchor text. If you want to rank for dog cages, use that as the term that will be hyperlinked on the website. This is what helps you gain higher search engine placement for a particular keyword. Off page optimization is just as important as on page optimization. If no one is linking to your site, search engines will determine that you are not an important source of information about your topic. If you are not using your keywords in the anchor text when you get links from other sites, you won’t rank for the keywords you are trying to rank for. —————————————————————————Article submitted by Pierre Zarokian of Submit Express.  Submit Express offers SEO, Link Building and Online Reputation Management services. In addition, Submit Express offers many free webmaster tools and an SEO... read more

Keyword-Driven Personas – Whiteboard Friday

As inbound marketing is gaining traction, marketers in all inbound disciplines are realizing the importance of taking on keywords with a more holistic approach. It’s time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out. In today’s Whiteboard Friday, Ruth Burr discusses how you can use your keywords to drive personas, and ultimately affect your site mapping process for the better. Leave your thoughts and questions in the comments below!   For your viewing pleasure, here’s a still image of the whiteboard used in this week’s video! Update: Ruth referred to some code that Mike King of iAquire put together that may help your site if integrated into your analtyics. Give it a... read more

Measuring and Increasing the ROI of Your Content Resources

Article submitted by iClimber. Let me cut right to the chase. Do you want to know the value of your content marketing efforts? Want this report? Read on and I’ll tell ya! Calculating the real ROI With so much emphasis often put on the traffic generation potential of a good content marketing strategy, I want to focus this post on measuring and increasing the return on the (sometimes sneakily large) investment. Some common goals you’ll hear surrounding a content marketing strategy include generating traffic for generic terms, increasing social shares, and developing the brand’s authority (measured by increases in branded traffic, or some other indicator). In the right circumstances, all of these are nice metrics for the relevant stakeholders in the organization, but they’re all just proxies for measuring the growth of a business. They’re measurements of the means, not the end. The impetus for a lot of what I’ll be talking about in this post comes from Josh Braaten‘s post on the Google Analytics Blog a few months ago titled “How to Prove the Value of Content Marketing with Multi-Channel Funnels“. Josh talks practically about how to measure the business impact of traffic that first experiences your site via a page that isn’t directly selling a product or service to a consumer. Think: the “How to get into fly-fishing” article written by the outdoors retailer that sells fly-fishing poles, or even the “How to measure the effectiveness of content marketing” article written by the guy working for a company that’s doing a two day kick-ass web marketing conference in Boston on May 20th & 21st :). Indeed, these content pages aren’t selling a product or service, but they are selling the brand, the “purchase” made by the consumer is everlasting trust; and it has a really low conversion rate. The necessary analysis for this gets difficult because it is so rare for a user to make the jump from discovery/informational stage to transactional stage in one sitting. Hence the need for multi-channel analysis: we need to take a conversion, look back at all of the interactions that have taken place leading up to that conversion, and assign some amount of credit to those channels that often show up toward the beginning of the conversion path. Social networks and the content that usually ranks for generic keywords are most often found in these early interactions. They are inherently ‘openers’ or ‘exposers’. So, now that we’ve covered the theory, let’s look at measuring that... read more

21 Tactics to Increase Blog Traffic (Updated 2012)

It’s easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we’ve grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we’ve observed. NOTE: This post replaces a popular one I wrote on the same topic in 2007. This post is intended to be useful to all forms of bloggers – independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Not all of the tactics will work for everyone, but at least some of these should be applicable and useful. #1 – Target Your Content to an Audience Likely to Share When strategizing about who you’re writing for, consider that audience’s ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. For example, great infographics that strike a chord (like this one), beautiful videos that tell a story (like this one) and remarkable collections of facts that challenge common assumptions (like this one) are all targeted at audiences likely to share (geeks with facial hair, those interested in weight loss and those with political thoughts about macroeconomics respectively). If you can identify groups that have high concentrations of the blue and orange circles in the diagram above, you dramatically improve the chances of reaching larger audiences and growing your traffic numbers. Targeting blog content at less-share-likely groups may not be a terrible decision (particularly if that’s where you passion or your target audience lies), but it will decrease the propensity for your blog’s work to spread like wildfire across the web. #2 – Participate in the Communities Where Your Audience Already Gathers Advertisers on Madison Avenue have spent billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better target their messages. They do it because reaching a group of 65+ year old women with commercials for extreme sports equipment... read more

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