SEO and Web Marketing: The Importance of On Page Optimization

Article submitted by Pierre Zarokian of Submit Express.

Search Engine Optimization is extremely important. Done right, it is a great way to get free traffic to your website. You’ll get people that are actively searching for what you have to provide. You should make sure that the pages of your website have your keywords on them in strategic locations. We’ll explore where you should have your keywords in the rest of this article.

Your keywords should be in the title.
The title is usually the first thing search engines look at when trying to determine if your website will rank for the keywords you want. Also titles help your readers know what to expect from the website. Your keywords should appear at least once in the title.

Your keywords should be in the headings.
Whenever possible, you should use headings in your web content. Use your keywords in these headings. Make sure you can use your keywords in a way that makes sense both to search engines and humans.

Your keywords should be in the body of your content.
You should also use your keywords in the content that is on your website. Don’t overdo this. If you don’t have your keywords in the content of your website, search engines won’t think your website is relevant to your keywords.

Search Engine Optimization is crucial if you want to be successful in any online venture. On page optimization is the first line of defense. It is the one thing you have 100% control of. Master this and you will be well on your way to gaining positive results from your website without spending a lot of money on advertising.





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