SEO and Web Marketing: How to Use Off Page Optimization To Bring Traffic To Your Website

Article submitted by Pierre Zarokian of Submit Express. It’s very important to have qualified traffic coming to your website. If no one visits your website, you won’t make any sales. Without visitors, no one will click on your ads. One important aspect of Search Engine Optimization is getting links to your website from other websites. Using “click here” is not going to help you with your off page optimization. Off page optimization basically deals with optimizing the links you get from other websites. We will discuss ways to improve the results you get from off page optimization. Be sure to get links from relevant sites. If your site is about pets, don’t waste time with a site dedicated to helping people with pet allergies. Relevancy is a key factor in how successful your off page SEO campaign is. Make sure your keyword is in the anchor text. If you want to rank for dog cages, use that as the term that will be hyperlinked on the website. This is what helps you gain higher search engine placement for a particular keyword. Off page optimization is just as important as on page optimization. If no one is linking to your site, search engines will determine that you are not an important source of information about your topic. If you are not using your keywords in the anchor text when you get links from other sites, you won’t rank for the keywords you are trying to rank for. —————————————————————————Article submitted by Pierre Zarokian of Submit Express.  Submit Express offers SEO, Link Building and Online Reputation Management services. In addition, Submit Express offers many free webmaster tools and an SEO... read more

SEO and Web Marketing: The Importance of On Page Optimization

Article submitted by Pierre Zarokian of Submit Express. Search Engine Optimization is extremely important. Done right, it is a great way to get free traffic to your website. You’ll get people that are actively searching for what you have to provide. You should make sure that the pages of your website have your keywords on them in strategic locations. We’ll explore where you should have your keywords in the rest of this article. Your keywords should be in the title. The title is usually the first thing search engines look at when trying to determine if your website will rank for the keywords you want. Also titles help your readers know what to expect from the website. Your keywords should appear at least once in the title. Your keywords should be in the headings. Whenever possible, you should use headings in your web content. Use your keywords in these headings. Make sure you can use your keywords in a way that makes sense both to search engines and humans. Your keywords should be in the body of your content. You should also use your keywords in the content that is on your website. Don’t overdo this. If you don’t have your keywords in the content of your website, search engines won’t think your website is relevant to your keywords. Search Engine Optimization is crucial if you want to be successful in any online venture. On page optimization is the first line of defense. It is the one thing you have 100% control of. Master this and you will be well on your way to gaining positive results from your website without spending a lot of money on... read more