Article submitted by Pierre Zarokian of Submit Express.
It’s very important to have qualified traffic coming to your website. If no one visits your website, you won’t make any sales. Without visitors, no one will click on your ads. One important aspect of Search Engine Optimization is getting links to your website from other websites. Using “click here” is not going to help you with your off page optimization. Off page optimization basically deals with optimizing the links you get from other websites. We will discuss ways to improve the results you get from off page optimization.
Be sure to get links from relevant sites. If your site is about pets, don’t waste time with a site dedicated to helping people with pet allergies. Relevancy is a key factor in how successful your off page SEO campaign is.
Make sure your keyword is in the anchor text. If you want to rank for dog cages, use that as the term that will be hyperlinked on the website. This is what helps you gain higher search engine placement for a particular keyword.
Off page optimization is just as important as on page optimization. If no one is linking to your site, search engines will determine that you are not an important source of information about your topic. If you are not using your keywords in the anchor text when you get links from other sites, you won’t rank for the keywords you are trying to rank for.
—————————————————————————Article submitted by Pierre Zarokian of Submit Express. Submit Express offers SEO, Link Building and Online Reputation Management services. In addition, Submit Express offers many free webmaster tools and an SEO Forum.