As inbound marketing is gaining traction, marketers in all inbound disciplines are realizing the importance of taking on keywords with a more holistic approach. It’s time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out.
In today’s Whiteboard Friday, Ruth Burr discusses how you can use your keywords to drive personas, and ultimately affect your site mapping process for the better. Leave your thoughts and questions in the comments below!
For your viewing pleasure, here’s a still image of the whiteboard used in this week’s video!
Update: Ruth referred to some code that Mike King of iAquire put together that may help your site if integrated into your analtyics. Give it a look!