Social media is an important part of Search Engine Optimization. Many of the social media profiles are indexed by search engines. If you’ve been ignoring social media thinking it was a passing fad just for young people, you are missing out on a big chance to get more backlinks. In this article we’ll explain how you can use social media to help with your Search Engine Optimization efforts.
Social media gives you one way links.
When you post your link on social media, that is a one way link. You usually don’t link to each individual post from your own website. This creates one way links. One way links signal importance to search engines.
Social media gives you more places to share your content.
When you’re active in social media, you have more places to share the content that you create. This is important because you need to have traffic to your content. It’s helpful if the visitor already trusts you because of the relationship you have built with that person through your social media actions. Use social media wisely and you will have tons of qualified traffic coming to your website. Don’t expect overnight success. Stay consistent and you’ll see positive results from your social media campaign.
Social media should be a big part of your Search Engine Optimization strategy. Yes it can be time consuming, but you can outsource a lot of that work. Social media is not going anywhere. Your business needs to have a social media presence to assist with your efforts to rank highly for certain keywords.