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SEO and Web Marketing: How Videos Can Drive Traffic To Your Website

You may have been on the fence about video marketing, thinking it was only for people with fancy recording equipment or too much time on their hands. Video marketing is something that you can’t ignore any longer. Videos are a very effective way to get qualified traffic to your website. We’ll explore how video marketing can help your SEO efforts. Videos get shared. When people see interesting videos they tend to share those more quickly than articles. If your video is on a video sharing site that allows webmasters to embed the video, your video could wind up getting shared on different websites without your having to ask. This increases your exposure in ways that writing an article doesn’t. Videos help you build rapport with your target audience. Sometimes people just need to see for themselves that you are in fact a real person. When you record video, you get the added benefit of using your personality and body language to help people be able to trust you. With so many con artists on the Internet, people want some reassurance that you are not going to cheat them. When potential customers see your video, your dazzling smile and charming personality will help them get to know you better. Video marketing is a must for any online marketer. Don’t worry about how you look. Don’t be concerned about what to talk about on your video. Chances are that if you have enough to blog about, you have enough to do a video... read more

SEO and Web Marketing: How Social Media Can Help Your SEO efforts

Social media is an important part of Search Engine Optimization. Many of the social media profiles are indexed by search engines. If you’ve been ignoring social media thinking it was a passing fad just for young people, you are missing out on a big chance to get more backlinks. In this article we’ll explain how you can use social media to help with your Search Engine Optimization efforts. Social media gives you one way links. When you post your link on social media, that is a one way link. You usually don’t link to each individual post from your own website. This creates one way links. One way links signal importance to search engines. Social media gives you more places to share your content. When you’re active in social media, you have more places to share the content that you create. This is important because you need to have traffic to your content. It’s helpful if the visitor already trusts you because of the relationship you have built with that person through your social media actions. Use social media wisely and you will have tons of qualified traffic coming to your website. Don’t expect overnight success. Stay consistent and you’ll see positive results from your social media campaign. Social media should be a big part of your Search Engine Optimization strategy. Yes it can be time consuming, but you can outsource a lot of that work. Social media is not going anywhere. Your business needs to have a social media presence to assist with your efforts to rank highly for certain... read more

SEO and Web Marketing: The Importance of On Page Optimization

Article submitted by Pierre Zarokian of Submit Express. Search Engine Optimization is extremely important. Done right, it is a great way to get free traffic to your website. You’ll get people that are actively searching for what you have to provide. You should make sure that the pages of your website have your keywords on them in strategic locations. We’ll explore where you should have your keywords in the rest of this article. Your keywords should be in the title. The title is usually the first thing search engines look at when trying to determine if your website will rank for the keywords you want. Also titles help your readers know what to expect from the website. Your keywords should appear at least once in the title. Your keywords should be in the headings. Whenever possible, you should use headings in your web content. Use your keywords in these headings. Make sure you can use your keywords in a way that makes sense both to search engines and humans. Your keywords should be in the body of your content. You should also use your keywords in the content that is on your website. Don’t overdo this. If you don’t have your keywords in the content of your website, search engines won’t think your website is relevant to your keywords. Search Engine Optimization is crucial if you want to be successful in any online venture. On page optimization is the first line of defense. It is the one thing you have 100% control of. Master this and you will be well on your way to gaining positive results from your website without spending a lot of money on... read more

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